A Great Guide to Podcasting

To produce a podcast on your own, follow the steps below. If it sounds like too much work or you want professional production values, PenDigi can produce your show. Contact us or visit our podcasting services page to learn more. We’re proud to have worked on Pensacola shows like Meredith for Real and Behind the Grind.

Concept and Planning:

  • Define your podcast’s niche and target audience.
  • Develop a content plan, including episode topics and format.
  • Create a content calendar to stay organized.
  • Decide to produce by yourself or hire professionals to help.


  • Invest in good-quality microphones and headphones.
  • Select recording software (e.g., Audacity, Adobe Audition).
  • Find a quiet space with minimal background noise.
  • Record your episodes, ensuring clear and engaging content.


  • Edit out mistakes, long pauses, and background noise.
  • Add music, intro, outro, and sound effects if desired.
  • Enhance audio quality and normalize volume.

Hosting and Distribution:

  • Choose a podcast hosting platform (e.g., Libsyn, Podbean).
  • Upload your episodes to the hosting platform.
  • Distribute your podcast to directories like Apple Podcasts, Spotify, and Google Podcasts.

Artwork and Metadata:

  • Create eye-catching cover art that represents your podcast.
  • Write engaging episode titles and descriptions.
  • Add relevant keywords and tags.


  • Use social media to build an audience and engage with listeners.
  • Collaborate with other podcasters for cross-promotion.
  • Encourage listeners to leave reviews and share your podcast.


  • Stick to a regular release schedule.
  • Continuously improve your content and engage with feedback.


  • Decide how you will pay for production and management of your show.
  • Explore options like investors, sponsorships, ads, or Patreon support.

Consider that producing a podcast takes time and effort, but with dedication and a clear plan, you can create a successful show wether you produce on your own or with a team. We’re here to help! Contact us if you’d like to talk about your podcast idea.

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